Why demonstrated interest is (arguably) the easiest and most effective way to stand out to colleges

    Colleges where demonstrated interest is (or isn’t) a dealbreaker in their admission process and how to find this out

    Virtual demonstrated interest opportunities: what “counts” and doesn’t count

    Common mistakes families make when planning college visits (and how to avoid them)

   Formal vs. informal college tours: questions to ask and ways to make the experience more impactful

    Tips for writing stronger essays and applications after visiting and exploring colleges